#Klout is catching on!

Nov 15 2012

Thanks to @LaurenLeeFox13 of Fox News Memphis for this interview with me about Klout and how people are warming up to this metric of scoring influence online (link to Fox story). As many of you know, my friend @MarkWSchaefer wrote a book about it which I would encourage everyone to go read called “Return on Influence“–the story of Klout and how people are being identified by brands as “influencers” and, most importantly, how these people are using their influence to create revenue.

Big Media or Big Brother?

Oct 26 2012

Never in my 20+ years working in public relations have I witnessed such a decline of fair, unbiased coverage in the mainstream media. Today I saw something very scary–in a way unreal to me. Fox News posted a “Bias Alert” regarding major media ABC News’ lack of coverage of newly reported evidence in the Benghazi attack. The link is here.

Turning Online Into IRL: The Importance of Relationship Marketing & SM

Oct 19 2012

I had the honor of speaking at #SMatWork12 (hosted and promoted by the Harrisburg, PA Social Media Club) on the importance of using social media well in a crisis. My co-panelist, @DebWeinsten and I spent an hour or so sharing some of our tips and stories. As I reflect on the great content shared by fellow “crew” members (@GlenGilmore @MarkWSchaefer @AnneDGallaher @Alanbr82 @profS @ryansauers @DanChristPN @MarisaCorser) it struck me that I was there to see my friends as much as hear the content shared. While on the second leg of my flight I was surprised to see @MarkWSchaefer and…

Emerging Young Professionals & Social Media #GoProOrGoHome

Oct 05 2012

Post by Kiersten Bagley The internet – it’s not just for cat photos and animated gifs anymore. It’s a networking tool. I was recently invited to an event hosted by the University of Memphis Journalism Department and was asked to be on a panel of “Pros” and share advice on the power of internships. Side note: I’m a great case study – see the post. From both the professionals and emerging professionals panels, there was a similar underlying message: social media can make you or break you in the professional world. Here’s a short round up of tips and some…

Clear Communications: Calming the Crisis Sea

Sep 24 2012

I am writing this from the 5th floor of a condo in Seacrest, Florida overlooking the beautiful Gulf of Mexico, the “Emerald Coast” as the beaches of South Walton are called. I’m here with my team teaching crisis communication and discussing organizing an event here next year for those in PR who want to learn more. We found some shells on the beach yesterday and I’m always drawn to the broken and tumbled shells—worn out but still beautiful. I feel that way sometimes, especially when getting through a crisis. We are reading PR News’ Crisis Management Guidebook, Volume 5 and…

Power of Twitter: Fox News Live

Sep 20 2012

It’s not everyday that Fox News in New York calls to be on their “Tech Take” show. We Skyped in from my office in Downtown Memphis and joined host from Fox, Adam Housley. It was so much fun talking about the power of Twitter (a topic I love). Thank you Fox and also thanks to all my #BA75 friends and Facebook friends who jumped on and helped support me. I will admit that I was a bit nervous but Adam quickly put me at ease with his friendly welcome. Thanks to my Twitter friends who helped make this happen: @KevTracy,…