Social Media & Healthcare: Q&A with MD Anderson

May 14 2012

As social media moves into more regulated industries such as healthcare, it is refreshing to see a leader in healthcare industry adopting early and successfully. Healthcare is moving and evolving; the two-‐way relationship between caregivers and patients is alive and well in the social space. In this Q&A interview, Amy Howell discusses social media strategy and practices in the healthcare field with Lucy Richardson & Jennifer Texada of MD Anderson Cancer Center, one of the world’s leading cancer centers. Jennifer Texada is the program director for the department of integrative media communications, and Lucy Richardson (pictured) is the communications…

HOW Twitter launched a Full-Blown Media Campaign for Hunger #MemFood

Apr 11 2012

It started last Thursday night with a tweet. In a week filled with some personal highs and lows it could not have been timelier to start a campaign for the hungry in our community. I believe that when challenging times call, you get up and do something for other people, especially for those who are in need of food. Last week was a holy week for many—Easter weekend for the Christian faith and Passover for the Jewish faith. What a great way to celebrate Good Friday by having a hunger call-to-action tweet go viral. That’s the power of social media….

Tweetcast MEETS Broadcast: Power Tweeting with Mainstream Media at the Academy of Country Music Awards

Apr 02 2012

@ACMawards Press Room When @JessicaNorthey, my good friend and creator of #CMchat (arguably one of the largest chats on Twitter) called to ask if I would like to help her live tweet and promote the 47th annual Academy of Country Music Awards, my first thought was, “Wow! Twitter has come a long way!”

Top 4 Ways to Tell Your Story via the New Facebook Timeline

Mar 22 2012

1. Once upon a time, like every great story, there was a beginning, of course some are a bit more entertaining than others, but there is always a foundation. Dig deep into the archives and share your brands story. Include the first thought you and your partners engraved on paper, share the first awkward handshake of agreement, incorporate your first ribbon cuttings and printed signs, and note the first crumbled up dollar bill that was displayed in your office. Share it all. With the new layout and functionalities of the Facebook timeline you can go back in history and grab…

New Media Journalist, Brian Stelter, to Speak at U of Memphis

Mar 19 2012

This year, the state of the news media annual report stated that 91 percent of users that get news from digital devices are using other platforms besides social media – the are using key word searches or going to or getting it through a news organizations application. However, as smart phones, laptops and tablets are now the norm for news consumption – social media only built in a small percent of the audience growth, but print newspapers had a 5 percent drop. This tells me that there is obviously a new kid on the block, and it’s been a…

From the Desk of a Former Intern: How I Turned My Internship Into a Career

Mar 02 2012

In December of 2010, I applied for and was selected for the Summer 2011 internship at Howell Marketing. As a college senior in PR, it was a big “win” to get an internship in an agency full of people practicing and excelling in the areas I was learning about in school. Little did I know after writing a post on “HOW TO: Land an Internship Thru Twitter” that my position as an intern would lead to a career.