Attention: Facebook, Twitter, LinkedIn, and Google+, You’re Driving Us Crazy!

Sep 05 2014

I’m seeing a lot of chatter by social media power users in my timeline about how the top social media sites seem to be playing the chase-each-other-to-the-top game. It’s driving us crazy! As the owner of a PR firm, a few items I help clients with are better SEO results, improvement with their social media presence, and their overall digital presence contained within their online stories. It is hard enough to keep up with the abundance of tools now available to accomplish this, much less the constant state of change that seems to be so common. So for all the…

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Twitter, Taunting, Teams, and Touting

Aug 26 2014

Lisa Busby, Social Media Manager, Howell Marketing Strategies, LLC Today’s letter of the day is “T.” Remember those days in preschool? It seems not so long ago that my oldest was learning his letters; now, he’s using those letters and more (Are they teaching emoji as a second language, yet?) to talk on Twitter. His presence on Twitter and reading his feed reminded me recently of a good basic Twitter rule for teens and all of us for that fact. Don’t taunt! Good-natured ribbing and taunting happen on and off Twitter all of the time, especially when it comes to…

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Hands Across Memphis: A Church Coalition’s Direct Impact on Poverty in Our Community

Aug 14 2014

I’m going to make this brief and what sounds complicated, is really simple. I have an idea that was sparked after hearing Pastor Will Gray Jones preach a great sermon Sunday at Germantown Presbyterian Church. I cannot get it out of my mind. It has me thinking. Ideas are one thing. Action is another. Pastor Will asked during his sermon this question: “When is the last time you took the time to feed someone hungry? Help someone less fortunate? When have you visited a prison?” It has me thinking. I won’t go into the sermon points but the key theme…

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If Memphis is “getting tired of” social media?…maybe Memphis isn’t doing it right!

Aug 07 2014

This week the Memphis Business Journal posted a story about why Memphis is getting tired of Social Media. The annual survey (conducted by a Memphis-based PR firm and a Memphis- based research firm) results will be released soon according to a recent tweet.   I don’t need to do research or conduct a study to know when to allocate resources to hire a social media manager to meet client demand. Our firm has seen tremendous growth this past year in the digital space and we don’t think it’s going away. Statistics show upward trends in Twitter, Facebook, and LinkedIn in…

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The art of texting: 10 practical tips everyone should know

Jul 15 2014

Texting–sending messages on your phone to individuals and groups–has become a prime form of daily communication. We text our kids, our neighbors, our co-workers and even our clients. It has become one of the fastest ways to communicate and recent survey information shows that text messages are frequently answered faster than emails. In essence, texting is the modern day primary form of quick communication. With a background in the traditional PR and marketing environment, my “old school” experience still yearns for more face-to-face communication where you can see body language, clarify points and ensure better outcomes in communication. Nothing trumps…

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50 & Fabulous: A Birthday Blog for @HowellMarketing

Jun 12 2014

Hopefully she won’t kill me for revealing her age, but I know she is proud of it, or at least proud of all she has accomplished so far. Among many things, Amy is a preacher’s daughter, a sister, a wife, a mom of 2, a successful business owner, a speaker, a social media guru, a co-author of Women in High Gear  and she is also my boss. I have worked for Amy a little over 4 years now and during my time with her, I have not only learned these things about her, but a few other things from her…

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