Shift into HIGH GEAR! Celebrating the Launch Of “Women In High Gear”

Mar 29 2013

It’s official – Women in High Gear by Amy D. Howell and Anne Deeter Gallaher has launched and is available for purchase on Amazon: amzn.to/10Q8YjW “The collective 40-plus years of High Gear expertise that wonder duo of Anne and Amy pack into this book is unmatched. Inspiring and educational, this book is brimming with proof of how modern-day women can navigate their way to the C-suite and become admired business leaders. Integrating the fresh world of social media into their marketing mix has allowed these two treasures to…

How Twitter has Forever Changed #PR

Mar 19 2013

Twitter is the new trip wire for news! You know it if you are in the PR business and you certainly know it if you have clients in the real world who have had news break via social networks. I could write a book on this, but let’s not. Here are my bullet points on how Twitter has forever changed PR: Twitter is instantly viral and immediate Welcome the citizen journalist – anyone can break news now Twitter makes reporters more accountable to verify what is true versus what is fast Media has more information now than ever: it makes…

Amy Howell Will Emcee Social Slam 2013

Mar 11 2013

Amy Howell, the Founder and CEO of Howell Marketing Strategies, will provide her wit and leadership as emcee of Social Slam 2013. Amy’s firm is one of the leading PR and marketing firms in the state. Her expertise spans from PR and social media marketing to crisis communications and strategic planning. A chance meeting with Mark Schaefer in 2010 provided the spark for Social Slam. “Amy introduced me to a core group of her friends at an event in Memphis,” said Social Slam Founder Mark W. Schaefer, “and this became the heart of the first Social Slam in 2011. We…

PR Rx for Yahoo!

Feb 27 2013

American women across the country, if not the world, are wondering what Marrisa Mayer was thinking when she announced no more remote working arrangements for Yahoo! employees. As a PR veteran, I can’t help but wonder whose idea this was and what was the strategic thinking behind it? Was the board of directors privy to this policy? Was this really her idea? When did Yahoo! first think that this was a good idea? And did a PR advisor recommend or support this?

Women, It’s Now or Never: Create Your Own Economic Reality

Feb 06 2013

Recent studies and news reports have surfaced about the lack of women in leadership positions worldwide (example here and here) and the reasons behind it. Simply said, women need to work to create their own economic realities. I’m not saying here that we can’t. What I think is intriguing is that we haven’t. Men dominate the boardrooms, C-suites and world affairs. We pay so much attention to race but so little to gender. I happen to be writing a book with the great @AnneDGallaher about some of these issues and we hope to get it published in the next few…

WOW: Delta REALLY Does Memphis After All

Jan 25 2013

With yesterday’s news of Pinnacle headquarters moving to Minnesota, I cannot help but weigh in on some key lessons we have learned: 1. Delta controlled our MSCAA for way too long, and the Delta Sky puff piece on Memphis last year was a big smoke screen. 2. In my opinion, leadership is likely changing due to lack of creativity and frankly, the pressure is on. 3. Rumor has it, the Delta had very close contact with MSCAA and inserted power on the Pinnacle board. 4. Do you think the Pinnacle bankruptcy and the Delta move had anything in common? 5….