While you were Sleeping (or golfing): Why NOT to let someone post for @Markdavidson
Interesting to wake up early and see a tweet that said “Oh MY, look at @Markdavidson‘s twitter feed”…The person who tweeted that is someone I respect so I decided to take a look and lo and behold, the picture here tells the whole story! This may be Mark’s idea of a joke or a self-promoting marketing stunt of his own (as some have said) but this is an issue that continues to be an issue in social media–especially for brands and big names. I have often promoted that for a brand or individual to be real and authentic, you have to tweet for yourself. That is not to say a big corporation can’t have hired tweeters. We see this daily and in most cases, they identify in the Twitter bio that there are multiple people tweeting. What I’m talking about is an individual allowing others to tweet for them. How can anybody tweet for me? I guess if they stayed away from anything controversial or negative, politics and religion, they might be safe. However, it has long been my opinion that nobody can replace another person’s real character and personality. Afterall, isn’t social media (especially Twitter) about engagement and building relationships? Further, how would a ghostwriter know the people I joke with vs. the people I am serious with, etc.
As I type this, the Twitter account is now awake (TechCrunch gave a shout out this morning for Mark to “wake up” and look at his stream) and there are even more mysterious tweets coming forward. Joke or no joke, the fact that someone can post for you is downright disturbing. As the tweets come in to Davidson’s account–he’s wondering what’s up this morning! Is it really him or is it another ghostwriter?
One thing is certain, Twitter is a-buzz about Davidson and his followers are going up for sure. I wonder if his @klout score will too. What do you think? Pros and cons of letting someone tweet for YOU?
